Which Metal Should I Choose?

A guide to 18ct yellow gold, 18ct white gold, and platinum, identifying the differences between these metals and helping you discover the best metal for your design.
18ct yellow gold and teal sapphire Bird Song Earrings by London jewellery designer, Georgina Yvonne, from the award winning Wonderland jewellery collection.

Metals

18ct Yellow Gold

Yellow gold retains its warm, golden hue, closest to pure gold. It is alloyed with metals such as copper and silver to enhance strength without altering its natural colour.
Yellow gold exudes a classic, luxurious charm that’s perfect for traditional and vintage-inspired designs.
At 18ct, it’s strong enough for everyday wear while maintaining its rich color.
Yellow gold is often less likely to cause skin sensitivities compared to white gold.
Yellow gold is great for traditional jewellery styles like wedding bands and engagement rings, and complements warm-toned gemstones like rubies and emeralds.

Metals

18ct White Gold

White gold is created by alloying gold with metals like palladium, silver, or nickel and is coated with a layer of rhodium for a bright, reflective finish.
Without rhodium plating, its natural color is a pale yellowish-white.
White gold offers a sleek, contemporary aesthetic that complements diamonds and cool-toned gemstones.
18ct white gold is robust, but the rhodium plating may wear over time and require reapplication to maintain its shine.
It provides a similar look to platinum at a more accessible price point.
White gold is great for modern and minimalist designs, as well as pairing with diamonds or cool-toned gemstones like sapphires and aquamarines.
Platinum Utopia Signet Ring from London jewellery designer, Georgina Yvonne's award winning jewellery collection, Wonderland

Metals

Platinum

Platinum is a naturally white metal, known for its bright, silvery hue. Unlike white gold, it doesn’t require rhodium plating to maintain its colour.
Platinum is extremely pure, often 95–98%, making it denser and heavier than gold.
Platinum is highly resistant to tarnishing and wear, making it ideal for heirloom pieces.
Its purity makes it a great choice for those with sensitive skin or allergies.
Over time, platinum develops a unique, matte finish called a patina, which many wearers find appealing.
Platinum is great for high-value jewelry, such as diamond engagement rings, and is excellent for everyday wear due to its durability and low maintenance.

Choosing The Best Metal For You

Your Preference: If you love warm, traditional tones, yellow gold is the best choice. For a contemporary or neutral look, white gold or platinum is ideal.
Consider Durability: Platinum is the most durable, making it perfect for rings worn daily. White gold and yellow gold are durable but may require more maintenance.
Consider Price Point: Platinum is more expensive due to its rarity and density. Yellow gold and white gold are more budget-friendly but still luxurious.